Job To Be Done
As a BYU Student, or anyone interested/associated with the university, I want to be able to easily view and filter through upcoming campus events so that I only see events that are relevant to me, so ultimately I can attend the ones that I am interested in.
Project Overview:
The objective of the "Enhancing Student Engagement with BYU Event Website" project was to identify and address the pain points hindering the usage of Brigham Young University's (BYU) event website among students. The project was initiated in collaboration with BYU Office of Information Technology (OIT) to improve the user experience and increase student interaction with the platform.
Methodology:
The project employed a comprehensive need-finding approach, utilizing a mix of quantitative data collection methods to gain valuable insights. Observations, interviews, and triangulation testing techniques were strategically employed to gather data from diverse perspectives, ensuring a holistic understanding of the challenges faced by students when navigating the event website.
Data Collection:
Observations: Real-time observations were conducted to identify user behaviors, preferences, and pain points while interacting with the event website. This included tracking navigation patterns, common stumbling points, and user frustrations.
Interviews: In-depth interviews were conducted with a representative sample of students to capture qualitative feedback. Participants were asked about their experiences, expectations, and suggestions regarding the event website, providing rich insights into user perceptions.
Triangulation Testing: Rigorous triangulation testing was performed to validate findings through iterative feedback loops. This involved assessing the website's usability, functionality, and accessibility, with a focus on identifying specific areas that hindered a seamless user experience.
Key Findings:
Through the data collection process, several pain points were identified, including but not limited to:
Confusing navigation structure
Lack of personalized event recommendations
Inconsistent event information
Multiple event sites to navigate between
Prototype Development:
Based on the gathered insights, a prototype solution was developed to address the identified pain points. The prototype aimed to enhance the website's usability, streamline navigation, and provide a more personalized and responsive experience for students.
Brand Style Guide:
App Mock-Ups:
Project Impact:
The outcomes of this project are expected to significantly improve student engagement with BYU's event website, fostering a more user-friendly platform that aligns with the needs and preferences of the student body. The recommendations and prototype developed will serve as a foundation for future enhancements to the event website.
100% of students that were surveyed if they would use this updated website design to navigate campus events.
Conclusion:
The "Enhancing Student Engagement with BYU Event Website" project successfully uncovered critical pain points through a rigorous need-finding process. The insights gained will contribute to the ongoing efforts of BYU OIT to create a more user-centric and effective event platform, ultimately fostering increased student participation and satisfaction.
A comprehensive brand style guide has been meticulously crafted to align with the aesthetic preferences of BYU students. The vision for the BYU events page encompasses a harmonious blend of tradition and modernity, with the overarching goal of fostering increased engagement among students in campus life.
Improving the website's mobile-friendliness and integrating it into the BYU app would enhance accessibility and user convenience, enabling seamless access to event information on the go and promoting a more user-friendly and integrated experience.
Inputting their interests, the application will generate a curated list of suggested events tailored to the user's preferences, with users retaining the flexibility to revisit and modify their listed interests, enabling the app to populate alternative events aligned with updated user preferences.
Students can use a filter feature to view all monthly events, including categories like BYU club events, career fairs, or sports events, ensuring comprehensive visibility beyond the suggested events page.
The application will offer a diverse array of interests for users to choose from, allowing for a personalized selection process that accurately discerns individual preferences and facilitates tailored suggestions aligned with users' specific interests.
Users can subscribe to events of interest and receive timely reminders via text or email, such as opting to receive updates for MIBS-related events.
I propose a dedicated BYU Stories section, similar to Instagram stories, allowing students to access videos showcasing both upcoming and past events, fostering a connection with BYU's diverse activities.
